wolffolinsblog

wolffolinsblog:

imageBy Chris Moody

I believe Tesco’s problem is in its purest sense a ‘brand’ problem.

They have too much ‘brand’…

They have believed their own hype (or advisors). They are now drowning in a sea of pointless ‘branded properties’ with confusing ‘price drops’ and ’click&collects’ and ‘club cards’…

A set of astute observations